Livery of the week: Air Cairo

Air Cairo has introduced a brand new livery and corporate identity, in a major shift from its previous design. Created by Egyptian art director and illustrator Hussam Wahbi, purple forms the centrepiece of the new livery. The triangular pattern near the tail of its aircraft represents the pyramids of Giza, while the orange tones are used to highlight the colour of the sand and dunes of the Sahara Desert. While the Egypt Air subsidiary considered changing its name since it operates only limited flights from Cairo and is primarily based in Hurghada, the airline stuck to its original title since it believes that Cairo represents the whole of Egypt