NEWS FLASH
Air Serbia has begun selling economy class tickets intended for passengers travelling with their hand baggage only on a select number of routes. They include Athens, Frankfurt, Vienna and Zurich. The fares are cheaper than those including the 23 kilograms of checked-in baggage. “Our hand-baggage only fares are designed to meet the demands of modern travellers, many of whom travel light for their last-minute business meetings and short getaways. We are proud of the culture of innovation at Air Serbia and are always thinking of ways to better meet the needs of our guests. This is another great example of that philosophy at work", the carrier's CEO, Dane Kondić, said in a statement. Hand baggage allowance remains at eight kilograms for such tariffs. Earlier this year, Adria Airways introduced hand baggage only fares, which are applicable across its entire network.

Comments
If you don't like it, no issue, travel with another airline
Na letovima za FRA JU je cesto kod putnika dobijao prednost bas zbog mogucnosti cekiranja 23 kg slobodnog prtljaga besplatno dok LH je taj prtljag naplacivala.
Ono sto se vrlo lako moze sada desiti je da najnize cene koje je JU imala na odredjenoj destinaciji (na primer FRA ili ZRH) ostanu iste kao i ranije, ali uz uslov nosenja samo rucnog prtljaga, dok bi najnize cene uz 23kg predatog prtljaga poskupele.
To fakticki znaci da za svoj novac putnik sad dobija manje nego ranije, odnosno za istu uslugu kao ranije mora vise da plati.
Kako to za putnika moze biti dobro?
Jedino sto mogu dobiti je to da mnogi putnici predju da lete sa konkurencijom jer pruza bolji izbor letova( na primer LH iz FRA ima dva dnevna polaska dok JU ima samo jedan) uz cesto nizu cenu (nema LH posebne doplate za letove vikendom itd)a od sad i pruza istu uslugu sto se tice predatog prtljaga.
Los potez.
Wake up. Start learning about EU and the USA. Most airports in the US are owned by some form of a government. Around the world aviation is run or controlled in some way by governments. Go change the world and the Serbia will follow, not the other way around.
Sorry but you are defending a strategic move, which by description shows mankos. There is no objectiv way for your argumentation, so please don't take it personally, because with that attitude you are not helping anyone (nor the airline, nor the passanges)
Innovation? Haha! Welcome to 2016, people!
Now seriously, they are great at adopting the general trend in Serbia (and I suspect the broader region) of marketing deterioration as innovation.
For example, WizzAir also tested the small/big cabin luggage on certain routes before implementing it all over. So in time we will see whether this will live or not.
I wanted to say that in real life it is not such a simple and clear choice. You are right that Serbian state is too involved in the economy. There is no need for telecommunications being in state hands. But I much prefer BBC to US Foxnews or Big Three.
As for airlines, I have mixed feelings about this.
Do states or pension/health funds own major legacies in Europe, including Turkish?
We are all in Europe, so a comparison with US does not make much sense. We are not a US state and a part of US market, which is a whole other animal.
Complete owngoal as more pax are taking cabin bags and this leads to delays in boarding and deboarding
But welcome to the world of discounts and super deals, where less and people estimate work and are willing to pay for services
Laku noc fm ZRH ;-)
Ali vi ste svakako pametniji.
Ovo je potpuno neosnovana pretpostavka, tako da je samim tim i zaključak irelevantan.