The owner of the Adria Airways brand name and logo is looking to extend the former Slovenian national carrier’s legacy by licensing its intellectual property to another company. The brand owner expects for an existing airline to license the trademark, logo, and Adria web domains and set up a new Slovenian or regional carrier. “The former national flag carrier’s exit in September 2019 has created a significant gap on the market for new players. The East Adriatic is among the fastest growing regions in the world - welcoming in excess of 32 million visitors per year, while Ljubljana’s airport infrastructure is run by Frankfurt Airport, with capacity doubling in 2021, making this the perfect investment”, the owner of the Adria name said.
In 2016, the government of Cyprus licensed the brand name of its defunct national carrier Cyprus Airways to Russia's S7 Airlines, which has since launched a new Cyprus Airways. The Adria Airways brand was sold earlier this year to Muneef Tarmoom, a businessman and investor from the United Arab Emirates, for 33.000 euros. In addition to the name, the package also included three different logos, as well as the web domains adria.si, flyadria.si, adria-airways.si, afs.si, adria-airways.com, adria.ba, adria.mk and adriaairways.me. “The brand legacy and trademarks are ready to start their next journey”, the owner of the Adria name noted.
The Slovenian Ministry for Economic Development and Technology has turned down several proposals by airlines to either establish the country’s new national carrier or station aircraft in Ljubljana. Talks have been held with the Lufthansa-owned Air Dolomiti, low cost carrier Wizz Air, Slovenian cargo airline Solinair and the French Valljet. Recently, a carrier from the Middle East also expressed interest in establishing a new Slovenian operation. However, the Ministry noted it had not accepted a single offer. “We are still seeking the most favourable solution that would cover the needs of Slovenian passengers, as well as meet the requirements set out by the European Commission for the establishment of a new airline, which would have to involve a private investor, or several private investors, a sustainable business model etc”, the Ministry said.
It would be really nice to see the Adria name back in the sky
ReplyDeleteThis is a very clever move. For a bargain he obtained a very valuable name. Sooner or later this could be a name for a regional airline.
ReplyDeleteDeffinetly, but you never know if they would open a base in slovenia. Adria's name could be used anywhere in Eu as it is a very clever and good name.
DeleteFor the life of me I can't understand the government's decision to reject all those airlines. Absolutely crazy.
ReplyDeleteBecause they do not care about aviation in Slovenia.
DeleteI'm so curious about this mysterious Middle East airline. I read they were the last to express interest just a few months ago.
DeleteBrand and AOC would make sense, but what do you do just with brand.
ReplyDelete+1
DeleteWhat happened to the AOC. The banana king bought it but nothing happened.
DeleteHe didn't fulfil his obligations and the AOC has been frozen by aviation authority.
DeleteAOC is now terminated.
DeleteIt s already too late. Covid-19 has given the last punch to the idea of an own national carrier in Slovenia. Former staff members have new jobs, know how disappeared.
ReplyDeleteNow focus should be kept in direction of an attractive airline portfolio at LJU AP, keep what u have, develop those and work on new ones.
With regular scheduled flights to BEG TIV TGD IST DXB TLV MAD ORY CDG ZRH MUC FRA BRU AMS LGW LHR STN HEL WAW SVO plus Charters to Egypt, Greece, Italy, Spain, Tunisia and DBV, the situation is not even that bad
Not bad? Lol
DeleteCovid situation in Europe is worsening and all factors indicate a harsh winter. Not sure if they can survive with North African charters only. ...
DeleteCovid made more people without job in aviation than crises in 2008. It's recivering now but we could easly get new employees, if you give them a fair paynent and working schedule. As well as you don't know how many of younger people (inc. me) want to become a pilot. You can go in germany or anywhere else but it's not same as if you stay in home country. You have fammily, friends here and few other things too. So I think new carrier wouldn't have to many problems with staff.
Delete+1 last comment
Deleteand big part of ex JP staff did find job but once you are in aviation you fell in love with it. So I don't think it would be big problem to bring majority of them back...
last and not least, I consider you as aviation expert JU520 BEGLAX so you should know that flying to certain destination does not mean that your connectivity is now much better. 90% of those routes you mentioned are operating once per day and even those flights are in the middle of the day which makes impossible to use connecting flights.
and that's the reason why still majority of Slovenians use flights out of ZAG/TRS/VIE..
If almist no one was interested in buying it, why would anyone lease it?
ReplyDelete*almost
DeleteAir Dolomiti was the best opportunity Slovenia had or a deal with Wizz. Sad those have been missed now due to stubborn and uninterested government.
ReplyDeleteAir Dolomiti was a pure rip off
DeleteAir Dolomiti was a pure rip off
DeleteWhy so? @slovavio
DeleteWizz is a rip off.
Deletezz is total bullshit in all apostasies :) better to have own airline, than to rely on someone else
DeleteOnly 30,000 EUR for Adria brand?? ����
ReplyDeleteAnd 4K sold the brand to one of its daughter companies for 8 million before the bankruptcy :D
DeletePerhaps the brand could be saved from demise. It did represent a decent airline for most of its time and it is not nationally focused.
ReplyDeleteGreat asset. Good for the company that buys it. Croatia, Air Serbia but also others should look into this.
ReplyDeleteETF from Croatia should perhaps secure the licensing agreement. It is a much better name. Or the new hydro airline in Croatia. Better Adria Airways than ACI Air.
DeleteHahaha Croatia (OU) to look into this (or anything else), you must be joking
DeleteInteresting. Good luck!
ReplyDeleteLeave it dead as it is.
ReplyDeleteI think is bringing bad business luck buying a name of a bankrupt company.
ReplyDeleteDo you agree?
I think that name alone Adria or Adria Airways is very much worth because name alone has no debt and negative connotation.
DeleteAgree with last anon
DeleteAgree as well. JAT was my "first love", for Croatia Airlines, I had high hopes which turned into big disappointment, and Adria was the one I liked and had very good opinion about (except for the last few years, of course)
DeleteIt would give bad business luck for a new company to fly with this brand name.
ReplyDeleteStop being nostalgic!
Game over again and again.
Start something new.
We don't do that here. Same name, same aircraft, same routes, same people, but this time we'll turn a profit, we promise.
DeleteMaybe if the money wasn't leaking to off-shore accounts, who knows. Adria might have been profitable after all.
Deletesure sure. They are trying to get the germans for what exactly? some 5mio euros or something like that. Even if it's 10mio -> the bankrupcty proceedings howed almost a 100 mio debt hole. c'mon man. what dreams of profitability are you smoking on here all these years?
Delete@11:14
DeleteHow about learning proper English before posting? Nobody said Adria would have been profitable, I said it might have been without all the crooks draining money to off-shore accounts. And you can bet your a** it wasn't "only" 10 million. And don't forget, before the Germans took over all those leftist CEO were there working for peanuts. They sure knew how to take care of themselves and their friends.
Let's be honest and admit to ourselfs that every single national carrier is getting financial help from state. That help could be with money injection every few years (which is the case with ex-yu airlines) or it could be done in more sophisticated ways (which is the case with EU airlines). But all of them get help in one or another way...
DeleteSo what does that mean? Slovenia is getting a new airline or what?
ReplyDeleteWith Počivalšek being the minister, no.
DeleteYeah, we have to wait for Mr. Serpentinsek to return. Or perhaps the Black Mamba or even Luka Mesečni. Oh wait, the first two were in charge when Adria was being sold/liquidated.
DeleteHaha "Black Mamba" gets me every time :D
DeleteActually new national carrier is under ministry for infrastructure. So it's Vrtovec job to make it happen. Pocivalsek is the only person which has said that he support the idea of Adria 2.
DeleteJust to be clear, I want to throw out every time I see him but that's probably only thing where I agree with him.
If pocivavsek was willing to do anything, he would already do it. Adria didn't die they killed her. And who didn't give the money they needed, he was one of them.
DeleteFirstly I thought he will realy do something but now, I lost my hope in him.
Adria's story is simply a latino telenovela, but the Balkan version. More than 2 years have passed and they are still involved with it. Time to move on and not stick to the past.
ReplyDeleteand let's drive to ZAG/VCE to catch some flights right? I hope they won't stop with that idea even if it pass 20 years...
DeleteI hope someone will be interested.
ReplyDeletethe firm that does not have total control of it's brand is always a hostage to the owner of the brand. AA brand had power internationally till 1990 and in ex yu till its insolvency.
ReplyDeleteWorld has moved on. It would be nice that Slovenia stops living in the past but instead focus on the future.
Found memories of working in AA had only pilots and flight attendants, who had disproportionate high amount of benefits and pay compared to the rest of the staff.
Now it is time of Air Serbia an Croatia airlines, not AA and Jat.
But I agree if Slovenia would enstablish a new airline it should not hire staff who was in AA for 25years+ if it wants to build airline focused on the future
So you think that problem is with staff and not in political appointed managers? Interesting...
Delete@14:52
DeleteYeah, I think anon 14:35 is one of Adria's office staff. He/she always comes here crying how captains/first officers/flight attendants made three times the money an office assistant made.
@14:35
In your opinion, would I still be considered for captain's position having worked for Adria for only a few years? However, I do agree with your statement that a few geezers/management guys made a lot of money - most likely comparable with what some physicians are earning now (excessive amounts).
It is more about mindset than anything else.
DeleteOne was entitled do to years in the company. Only interest was to work less, get paid more and have as little change as possible.
Younger generation was more focused on achieving a common goal. Better service to the customers, constant improvement of pilot skill.
Greetings from cabin, stand in the doorway at disembarkment as a sign of respect was normal for them.
They were more collaborative and wanted to improve not only themselves but also give constructive suggestions how to improve the service and generate more added value to the customers. Usually this suggestions had been blocked by older generation as it would require change.
So yes I would prefer the younger generation based on this criteria. Focused on the future.
@21,45
DeleteYour comments on young vs old is not entirely valid.
I flew twice with JP and found the younger crew had alot to learn from the older generation. First flight, the younger crew member was giving facial expressions as if he was ready to bury anyone who stood in his way, an emo forced to comply with uniform standards while the older attendant was lovely and couldn't have done more for the pax. Second flight, the younger girl was not even from the ex-YU, didn't bother with at least learning how to say hello in our languages and continued to ignore pax unless forced to, while the older gentleman was wonderful.
Sure, fresh talent is nice to have, however saying one group is better than the other isn't the way to go about it. Todays 'old' generation was young once too, who had their hopes and dreams sucked out of them during their best years. Amazing at their jobs yet politically appointed corrupted figures come in, ran the airline into the ground that ended up costing staff their jobs.
There is alot of young people in JU yet from every single person I have spoken to working in HQ have always described the work environment as 'toxic'. Onboard the situation is much better.
My point being, problem is not age, its the ability of the person to do the job.
Absolutely agree with @JATBEGMEL. Actually the comments of @21.45 are discriminatory and full of empty phrases about the "common goal, more added value, and constant improvement of the skills". The fact is that today's liberal capitalism culture prefers younger people just because it's much easier to use them, manipulate them and exploit them. And I don't blame corporate structures for doing this. I blame brainwashed individuals within younger generation, whose typical example is @21.45, who accuses one entire generation, not few individuals within that generation, thereby only showing his or her lack of manners, superiority complex issues, and utter hypocrisy
DeleteUnfortunately, both @pozdrav iz Rijeke and @JATBEGMEL do not know the situation in Slovenia (the specifics of Slovene society post independence in the 90's). Back then, Adria was a sanctuary for the politically appointed (exclusively by the communist regime). If you had the right pedigree the sky was the limit. If not, not so much.
DeleteBut things have changed quite a bit during the last two decades and especially after the employment of foreigners. So it wasn't all doom and gloom.
With all due respect @An12.31, all ex-yu airlines, after the disintegration, became sanctuary for politically appointed. It is not the specific of Slovenia only. In addition to that, Yugoslavia did not have "communist regime". Yugoslavia was very much "social state" as the best part taken from the "East", plus open market economy as the best from the "West". As a result, it had two excellent and succesfull airline companies, JAT and Adria, managed by top profesionals and top managers. Hardline communists organized in KPJ were trying to interfere and influence development of the entire life, including the two airlines mentioned, but with very little success. And they were normally subject of fun, especially in Slovenia and Croatia. And after independence, as long as former managers, who btw were not young, were in charge of Adria, everything was fine, the company was innovative, out of the box, doing anything possible to remain strong and profitable. And once Estonian young lions together with other young German experts arrive, the results were seen very shortly of their capability. I speak exlusively of management team, of course, and it's very individual. Still don't see how it has anything to do with somebody spitting on entire staff of an airline to be bad just because of their age. It has nothing to do with Yugoslavia, or with communists, or with management. It's pure discrimination and hypocrisy where White and Black, Christian and Muslim, male and female, straight and gay, everyone is equal and good and ok, but as long as he or she is young. Otherwise he or she worths nothing. It is one of the most disgusting posts I ever read in my life and I don't see your point making excuses for such a poster with "not knowing the situation in Slovenia", as what he or she wrote, is not limited to Slovenia only but can be applied worldwide.
DeleteCompany like AA had seniority as primary factor to advance and then skill.
DeleteStructure was designed in a way that it rewarded years in the company and not performance. Designed by and protected by the senior staff.
This is not unique to AA as you can see the same cycle within a lot of companies.
Rapid growth, innovation, transition to formation of internal silos (internal politics) within a company ending in decline and downfall when competition overtakes it.
If you categorise common goal, added value and constant improvement as empty phrases I suggest that you study a bit about LEAN philosophy and why some companies remain constantly innovative and highly profitable and are not subject to this cycle.
To explain in to pozdrav iz Rijeke
DeleteIn company that uses seniority based advancement, time within the company is the competitive advantage (AGE). This sentence best describes how it feels if you work for this kind of company:
" Todays 'old' generation was young once too, who had their hopes and dreams sucked out of them during their best years."
If you have performance based company (LEAN) skill and performance are competitive advantage and AGE becomes irrelevant.
You have nothing to explain to me. I fully agree with LEAN and that age should be irrelevant. You should better address to @An.21.45 who does think that AGE IS RELEVANT and that only YOUNG employees are good employees. That is cristally clear case of discrimination. I don't think and I never said that only old people should be employed anywhere, or that seniority should be the only or even primary factor opposed to knowledge and skills. I just stood against the opinion and attitude which labels all older generation employees as negative despite their individual knowledge, skills, perfect performance and ability to adjust to changes. So sorry you can't understand that and still defending pure discrimination by poster @21.45
DeleteAnd just btw, I don't categorise common goal, added value and constant improvement as empty phrases, I categorise people to those who are able to understand the meaning behind these words, and those who just use them as empty phrase, and if the conclusion is that only young employees are able to recognize the common goal, contribute to added value, and still improve, in that case, yes, it's empty phrase
Delete