Air Serbia to grow revenue opportunities

NEWS FLASH

Air Serbia has implemented Sabre’s Dynamic Availability software which will help the airline actively respond to evolving conditions with optimised pricing information. Leveraging shopping data as well as information on traveller behaviour and other key factors from Sabre’s marketplace and other sources, Dynamic Availability applies machine-learning models to generate recommendations that help drive incremental revenue opportunities. The tool allows airlines to optimise their offerings by quickly and precisely responding to changing dynamics with recommendations based on real-time marketplace data. “Pricing is one of the most complex issues in the aviation industry - even more so since the onset of the pandemic. Successful pricing is an important aspect of sophisticated retailing, and airlines like Air Serbia need the right information to help maximise revenue. Beyond unlocking incremental revenue potential, our Dynamic Availably solution reduces the time spent on manual calculations, increases analyst efficiency and allows our customers to focus on delivering a superior traveller experience”, Sabre’s Vice President for EMEA, Dino Gelmetti, said.

Air Serbia is also exploring opportunities to partner with Sabre on its recently launched Sabre Price IQ product. It enables airlines to dynamically provide offers to travellers based on preferences, marketplace insights and purchase probability, creating a more personalised and better traveller experience. As part of this discussion, Air Serbia is considering traveller segment and trip intent from the shopping request combined with artificial intelligence and machine learning. Air Serbia’s General Manager for Commercial and Strategy, Jiri Marek, noted, “As we embark on a period of ambitious recovery and growth, building cutting-edge technology using real-time data, artificial intelligence and machine learning will be key to our success. We are excited to partner with Sabre on these intelligent software solutions that will redefine our fare pricing and passenger experience”. Air Serbia recently said it would undergo a digital transformation.