Air Serbia is set to take delivery of its second Airbus A330-200 aircraft in the coming weeks after it was painted in Arizona in the carrier’s livery. The eleven-year-old jet, now registered YU-ARC, will be deployed on flights to New York, as well as Tianjin, with the latter set to launch in December. The aircraft will temporarily replace the airline’s other A330-200 which is due to go into regular maintenance, after which both will be utilised. Air Serbia has previously said the incoming wide-body jet will have a short entry into service, which would prevent the carrier from installing its own cabins, meaning it will temporarily feature those from its previous operator.
The second A330-200 features a special livery and is named after the Serbian physicist and physical chemist Mihajlo Pupin, with the jet bearing his image on the tail. Based in the United States for much of his life, Mihajlo Pupin was also the Honorary Consul of Serbia in the United States from 1912 to 1920 and played a role in determining the borders of the newly formed Kingdom of Serbs, Croats and Slovenes. Notably, Mihajlo Pupin was one of the twelve people to have attended the first meeting of the National Committee for Aeronautics (NACA), which would later transform into NASA. In addition to being involved in its establishment, Pupin was also the first Chairman of the subcommittee on Aviation Communications in the United States.
Commenting on its long haul fleet, Air Serbia’s CEO, Jiri Marek, said, “The new addition will be vital to our further expansion, launching new routes and increasing the frequency of flights in our existing network of destinations. In addition to serving future flights to China, this plane will also be deployed on services to important European destinations that are in high demand. Our New York JFK operation is profitable and, combined with the new opportunities in China and expansion in the US, it was a simple decision to go for the second aircraft”. He added, “Today it is not easy to launch services to China, due to ongoing Covid restrictions, it is only possible to start one frequency per week. In order for the incoming aircraft to be utilised, we will also launch flights to Chicago. There is a strong Balkan community there. A third long haul aircraft is planned if the Chinese market completely opens up. However, that will take some time”.
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Horrible livery. Absolutely.
ReplyDeleteTastes are different
DeleteI for example totally love it, especially with portraits of famous Serbs (and I'm not one) on the tail.
DeleteMuch better than e.g. OS giving names of their airplanes after cities-or that horrible "new" LH livery with the stupid crane symbol.
But indeed, tastes are different
Why not put it on smaller planes?
DeleteCan't they have a normal A330's tail for f**s sake??!
Put what on smaller planes? These famous Serbs? Maybe because people like Pupin and Tesla deserve to be featured on the biggest plane in JU's fleet. Personally I think this is a nice touch.
DeleteI remember when JU's livery was presented for the first time. There was widespread hysteria because of the two headed eagle and the way it was stylized. Naturally, people were as hysterical when Air Serbia was presented as the name. I guess each time JU does something big (usually related to Serbian culture and identity) people tend to complain.
The eagle I don't like very much, not because of anti-serb sentiment, but because it is just too complicated to watch somehow-took me a while to get it that it was an eagle and then so many lines and colors.... whereas now you can clearly see it's people and that's not something you see on a livery very often- just as fun as e.g. when ANA had Star wars liveries or Hello Kitty Livery on Eva Air, or the Amur tiger on the nose of Rossiya
DeleteEagle difficult to watch? Lol! The eagle or lion are symbols of many European countries and featuring them was always cool and representative.
DeleteI think it's amazing to feature someone important of your country but do it for instance like Aeroflot. They preserved their classical logo, added pretty cool colours and the names of their heroes or physicians etc wrote nicely on the front side of the plane. I personally really like their logo. That orange and silver just match very well.
You didn't understand what he meant. It's not about the eagle itself, but about the design. You can make it simple or playful, for example
DeleteWhy we always have to see negative comments on the top?
DeleteThey r fast and furious to leave their anger here
DeleteActually eagle design, to me personally, has totally Arabic feature to remind us of a good deal we had.
DeleteMa ajde, orlovi te bas asociraju na Arape! Ima li neki terapeut ovde da objasni kako te orlovi ne asociraju na Amere, Ruse i sve ostale koji ih imaju:
Deletehttps://en.wikipedia.org/wiki/Great_Seal_of_the_United_States
https://en.wikipedia.org/wiki/Coat_of_arms_of_Russia
Pretraga komentara iz 2013 kada je Air Serbia objavila taj grb nasla je komentare osobe kojoj to smeta jer uobrazava da je stilizovan po arapskim uzorima. Zamisli tu toksicnu licnost koja 9 godina kasnije i dalje ne moze da se pomiri sa cinjenicom da je druga osoba pobedila. Tuzno i patoloski u isto vreme.
DeleteJust leave that tail alone!
ReplyDeleteGood to see Air Serbia is expanding and second A330 is on the way. Not a fan of this livery though... Tesla design was much better.
ReplyDeleteLooks fantastic! I would love to travel with this plane to ORD and YYZ one day!
ReplyDeleteCEO didn't even acknowledge president mentioning Toronto as the destination. Complete disconnect.
DeleteAir Canada published list of new long haul destinations for next year and Belgrade wasn't on the list. Vučić mentioned Toronto just a couple of days later. It seemed like they are in a rush to launch Toronto in May or June, just after Chicago.
DeleteWell, if China decides to relax entry requirements then we could see demand to/from BEG boom. This could lead to more frequencies and destinations.
DeleteI think I read somewhere that China is reducing the quarantine period to just 2-3 days after which you go home and stay there for another week. It's a small step in the right direction.
With additional demand from China and JFK finally being profitable, there could be room for a third A330 which could be used to launch Toronto.
Air Serbia needs volume in order to achieve profitability. You can't shrink yourself into success.
The third one should be named after Ivo Andrić
DeleteI like that idea, honestly, Andrić the Nobel prize recipient would be nice!
DeleteYes to Ivo Andric - but let’s also put Mileva Maric here. We have a lot of notable Serbs that deserve this honour.
Delete@Nemjee: Air Serbia needs volume in order to achieve profitability. You can't shrink yourself into success.
DeleteThe way things look right now, TSN will be just ONCE per week. ORD twice in the summer and ONCE in the winter. What volume are you talking about?
CEO is so defensive about decision to pick ORD over YYZ he won't even comment AV's statement about Toronto as a destination to follow Chicago. Instead of rushing to launch YYZ in 2023 now that AC won't be a competitor, Air Serbia is still trying to justify picking Chicago due to strong Balkan community. Toronto also has it, and in 2019 it had 27% more passengers to BEG than ORD.
I suppose if they were not rushing to launch China, Toronto would be launched at the same time as Chicago. As for volume, I'm referring to their growing network which is helping them grow into a profitable airline. Good thing is that they are growing without overexpanding.
DeleteI find this livery extremely beautiful, even nicer than the Tesla one.
ReplyDeleteSeems like JU is having a good winter so far so hopefully this acts as a catalyst in them further expanding their widebody fleet.
Malta starts tomorrow and from what I was told there are around 100 passengers in both directions. Seems like their aggressive marketing has paid off.
Sledeći širokotrupni sa Radomirom Putnikom zbog svog doprinosa srpskoj avijaciji.
DeleteТом логиком било би лепо да крсте барем један авион Тадија Сондермајер па макар то био А319.
DeleteДодуше, Масарик је био држављанин Краљевине Србије. Нека назову један АТР по њему и нека га стално шаљу за Праг. То би био леп маркетиншки трик.
ATR will have a different name concept
Deletehttps://www.exyuaviation.com/2022/09/air-serbia-to-unveil-name-concept-for.html
Yes, I remember that but I meant this would be an exception in the form of a special livery.
DeleteWith this tempo and ideas I am surprised no one suggested a Svetlana Raznatovic livery....
DeleteVery nice but 99% passengers at foreign airports will have no clue who that guy was. At least put a sticker with his name on the tail.
ReplyDeleteThey can just ask
DeleteLete i ljudi iz Srbije na avionima drugih kompanija.
DeleteKako ovde u Evropi tako i sirom sveta. Neznaju u vecini slucajeva likove i slike na repovima aviona na tim stranim avionima. Koga interesuje neka pita onoga ko zna. Ili Google. Ako zeli. Jedan sam od putnika sto lete avionima u zadnjih Pedeset tri godine.
Insignija i likovi na avionima se ne postavljaju da bi svak znao sta predstavlja. Vec da simbolizuje drzavu i narod odakle potice. Lik Mihaila Pupina je slavna licnost i na zemlji i pod nebom. Let fly!
Rodney Marinkovic and Aviation Enthusiast Associate Group
Exaclty, google it, it is not that difficult.
DeleteKako će stilizovanu sliku da guglaju? Realno je trebalo ime da stoji, pošto Pupinov lik baš nije opšte poznat kao Teslin. Definitivno u časopisu treba da bude tekst o njemu
DeleteAko ćemo iskreno i u skladu sa vekom u kom živimo, trebao je QR kod, pa ko hoće nek klikne i sazna, pogleda video, pročita odlomke autobiografije za koju je dobio Pulicera i to offline tokom leta itd...
DeleteTesla and Pupin tails are marketing for domestic consumption where average audience recognizes them and expects the rest of the world to recognize them as global icons.
DeleteRest of the world does not know who they are, esp Pupin. Go to boarding areas at Tijanjin, Chicago and New York JFK, show those pictures to 100 random people and there won't be any to recognize them. For all we know they could have put Aca Lukas and people would think it's some important person from Serbia. At least a large sticker on the tail (not just under cockpit windows) with their names would give a chance to curious onlookers to google that name and find out. Without a name it's a total marketing failure.
+1
DeleteDY does it like that and it's quite smart.
Why is it so didficult to google planes' registration and you will automaatixakly get info about person on the tailm
Delete@Anonymous14:31
DeleteAre you implying that there are no imortant Serbs that world should be aware of?
That's not what I said. I am challenging you to go to boarding areas of those airports and sample 100 random people on who that guy on the photo is.
DeleteAs for googling plane regs, most non-aviation fans are not googling plane registrations. How difficult is to accept common sense and create two cheap and easy to apply stickers with their name, and if possible brief one liner description? Once YU-ARC comes back to Belgrade I expect novaS or some influencer to ask passengers exiting airport building who is the person on that picture? If Air Serbia wants to be embarassed, go ahead and leave it like this.
@Anonymous19:23
DeleteI think Tesla is a recognizable face on a global level, but that's not a point. Point is in educating people about important Serbs, not expecting them to recognize them.
What I agree is that without a person's name and appropriate inflight reading material, educational context is lost. Nobody would bother googling a plane registration to find out about a face on a tail.
I like it. And it proves people wrong who were saying the plane will never come.
ReplyDeleteSuccess hurts! But JU is growing and doing better by each year! So happy for them
DeleteAny idea when it will arrive in BEG? If China is not starting till December maybe they start using it to New York beforehand?
ReplyDeleteThey should be using it to Moscow.
DeleteBeautiful livery. Can't wait for the photo of both A330s parked next to each other.
ReplyDeleteEr Srbija se oduzuje drugom velikanu zemlje Srbije. Ime Mihaila Pupina ce ponosno biti na sirokotrupnom Erbasu.
ReplyDeleteLeteci na intercontinentalnim linijama. Vreme povecanja flote Er Srbije tek pocinje. Kada treci avion stigne u flotu,
opravdano ce biti da treci dugolinijski avion ponese ime Prvog Srpskog pilota Mihaila Petrovica. Koji je leteo za zivota Tesle i Pupina. Ljudi su veliki koliko dela i dobra su za sobom ostavili. Mi, njihovi potomci da bar malo delo ucinimo prema njima. Postavljajuci njihova imena koja prestavljaju Srbiju i nasu Nacionalnu kompaniju. Er Srbija.
Rekoh i Dusu spasih. Vremece svedociti.
Rodney Marinkovic and Aviation Enthusiast Associate Group 😀🇷🇸♥️✈🌐🛫
There's a typo reg is YU-ARC not AMC 😊 DC-10s are sadly long gone
ReplyDeleteEr Srbija samo dalje!!!
ReplyDeleteWell done for second long haul plane. It is a big achievement in my opinion.
ReplyDelete+1
DeleteWow! The livery is amazing!
ReplyDeleteLooks great. What are the South African interiors like?
ReplyDeleteIt seems that ARB was cheap for leasing since it's going for big works just 1,5 years after entering in JU fleet. Livery is great
ReplyDeleteIt has nothing to do with the price. Planes have a set time, after a certain amount of cycles, when they have to go for maintenance.
DeleteYes, and that's why when a company is dry leasing an aircraft watching that period is not so close because JU is paying the expenses for maintenance, which are not small for C and D checks and there needs time for aircraft to accumulate incomes for its overhaul. That's why I think that JU gets lower leasing rates for ARB
Delete@anon 10.47
DeleteAll A330s have always been going for C checks once per year (usually during dead season in November when JU operated twice per week). In the early days of the JFK route we had Etihad operate from BEG on behalf of AirSerbia while YUARA was undergoing checks, at one point we even had a short term wet leased aircraft (from Germany if I remember correctly) operate on the route etc
When ARB joined the fleet in has just undergone its checks, and only then it took over for ARA which was returned to the lessors and thus you didn't notice that the aircraft actually underwent them.
It is not the same like when you're buying a car that needs to go to "tehnicki" so the seller lowers the price of the car.
Really beautiful livery! AirSERBIA rocks!
ReplyDeleteGreat livery, I wonder who will be on the third A330 may I humbly suggest Milutin Milankovic
ReplyDeleteThere should be nobody.
DeleteDon't give them ideas.
Or maybe a woman this time, Mileva Maric is a great choice.
DeleteMilutin Milankovic should definitely come before Mileva Maric.
DeleteIs it just me or is the scale of Pupun's head smaller than Tesla's on the tail? If you compare the two it looks that way
ReplyDeleteIt is slight smaller but looks more realistic. Tesla on the tail is somehow artificial, while Pupin looks better.
DeleteGreat job! Looks amazing!
ReplyDeleteThey should have been consistent in the painting style. Tesla's portrait is bigger, with straight lines, 'broken up' in places, while Pupin's is smaller, with curved, flowing lines. One can prefer one or the other, but the inconsistency looks amateurish.
ReplyDeleteI am an avgeek of sorts and I couldn't tell the difference. You are overthinking it.
DeleteWell, my comment has less to do with aviation and more with graphic design which, in this case is quite sloppy. A company that cares about its branding and visual identity should not allow such mistakes.
DeleteI really like the look of the tails, I just hope they add some content on the planes, so that people can learn about these people. Neither Tesla nor Pupin, especially stylized the way they are, are not physically recognizabče easily, particularly to the foreign crowd.
ReplyDeleteI wish they add some content on board such as a leaflet explaining who Tesla or Pupin were, add "From the immigrant to the inventor" as part of their Buy on Board offering on long-haul planes, etc. It would add for the visibility, set them apsrt from other carriers and really promote Serbian culture to everyone flying Air Serbia
Exactly. The legacy of those two is so much more than dedicated menu, although that is nice touch. The tail design I find pleasant and cartoonish which can be kids appealing, make some drawing books with Tesla and Pupin, so many options to work on JU's image through image of these amazing folks...
DeleteBravo Air Serbia !
ReplyDeleteWow! LOVE IT!!! Great paint job.
ReplyDeleteYYZ calling it to come over. Lol
The only issue I have with AirSerbia livery is the typeface used as it is lost even on bilboard titles and the design on engines is unballanced with that swoosh backwords. It should mimic the winglets, IMHO. However, all in all, it is not that bad.
ReplyDeleteThat livery is beautiful! Unfortunately, not many people, even from exyu will recognize it but still it's a nice touch. Great job to AirSerbia for doing something to get recognized in the world of extremely boring liveries. best of luck with new flights! :)
ReplyDeleteYou just need to accept that in a democratic world there will always be different views, dear.
DeleteNothing wrong having different opinions.
Some people will find the livery divine, others horrible.
Based on what did you made that comment?
DeleteWhere is ARB going for maintenance check?
ReplyDeleteI like the livery. Hope the next one will feature Ivo Andric, Isidora Sekulic or Milutin Milankovic :)
ReplyDeletePupin je poznat medjunarodno onima koji su u toj oblasti ili malo vise obrazovaniji, mada ni ti ne bi prepoznali lik Pupina. S toga, ako stvarno zelimo da odamo pocast nekome, onda je to Vuk Karadzic.
ReplyDeleteZnacajne istorijske licnosti apsolutno nijedne drzave na svetu ne moze da prepozna osim ljudi koji se sa njima susrecu svakodnevno kroz zivot u toj drzavi. Izuzetak su licnosti koje su nam gurane kroz pop kulturu kao sto je Abraham Lincoln, Sekspir, Mocart, Kristofer Kolumbo itd, ali budimo realni da Srbija osim Tesle nema ni jednu licnost koja je primirisala takvom notarijetetu (mozda Marina Abramovic poslednjih godina ali je upitno koliko je ona podobna da predstavlja drzavu).
DeleteSvakako treba da nastave sa ovim konceptom, sa akcentom na to da na sledecem avionu bude neka zenska licnost jer su svi dosadasnji "imenovani" bili muskarci.
Anonymous21:01
DeleteThere ate least 4 scientist from the region that this civilization would not exist without their contribution to the Science (Tesla,Pupin, Milenkovic, Rudjer Boskovic)
Also to be truthful there is 5th ant that is Milena Maric that was literally correcting work of her husband at that time Albert Einstein. Albert never entered Laboratory in his life. LOL
Možda Milutin Milanković, pa Mileva Marić.
DeleteI'm not Serb, but I travel with Air Serbia quite a lot, and it's absolutely amazing to see liveries like this one, if you know who the person on the plane is, you will assosiate serbia with them and if you don't you'll google their name and what they did. It's good marketing move, not to mention that in the range of euroliveries this is a breath of fresh air
ReplyDeleteDid you honestly know who this man is before? You'll say yes no doubt...
DeleteI had no idea who he was, but I googled it just bcs he's on that plane - and i think that's the whole point
DeleteYou googled it bcs you read his name in the article. Seeing it from afar on the tarmac you would have no options to find out.
DeleteAnonymous19:25
DeleteYou can always ask pretty flight attended for the name of the person on the tail of the plane LOL
It could be good ice breaker :)
Or simply google "guy on the tail of AirSERBIA's A330"
DeleteAnn 19:25 you literally have the name on the door when boarding...
DeleteYou can ask flight attendant if you are one of 250+ on that plane. You have no one to ask if you are one of thousands in other planes at JFK, ORD and TSN, or boarding another plane two gates down. Google results for guy on the tail of AirSERBIA's A330 will, at best, give you Nikola Tesla. How many more dumb ideas before you realize name on the tail is the only way forward?
DeleteTesli i Pupinu, osim što su bili stvarno naučnici svetskog nivoa, zajednički imenitelj je i Amerika, tako da pretpostavljam da je na njihov izbor uticalo i to što će većina letova u početku biti ka ovoj državi. Kako će u budućnosti fokus biti i na Kini, pretpostavljam da će jedan od bitnijih elemenata u izboru sledećeg "ambasadora" biti i neka veza ili asocijacija bitna za ove krajeve.
ReplyDeleteMaybe Bata Zivojinovic?
DeleteBata or Tito. I would make 1st April prank with Tito at tail, so many reactions to follow :)
DeleteCriticism of the tail design notwithstanding, Air Serbia is taking delivery of yet another widebody jet, and that's one big deal.
ReplyDelete