The Serbian government has announced today it has taken the remaining 16.42% stake in Air Serbia from Etihad Airways, officially ending the Emirati carrier's involvement in the airline, which commenced ten years ago. Etihad's minority share in its Serbian counterpart decreased from 49% to 18% in 2020 and from 18% to 16% last year. However, it had no effective control of the airline for past four years and had no input on its management or strategy. A wide-ranging codeshare agreement between the pair was terminated last year. As a result, little is expected to change at the airline, which has undergone a major expansion of its fleet and network over the past two years. On the other hand, Etihad has now fully exited all its equity investments in airlines, a strategy which unravelled several years ago, leaving it with major losses at the time. At one point, it owned stakes in Aer Lingus, Alitalia, Air Berlin, Darwin Airline, Jet Airways, Air Seychelles and Virgin Australia.
Commenting on the development, Serbia’s Minister for Finance, Siniša Mali, said, "Air Serbia is the largest airline in the region. From a carrier that was facing bankruptcy we created a leading company that now flies to four continents and a significant number of country markets. It has become an example of how an airline can become successful and can further contribute to economic growth". He added, "The state will focus on the continued development of our Air Serbia, which includes the acquisition of wide-body aircraft and the launch of new routes. I would like to thank officials from Etihad Airways, who have been Air Serbia's partners and part-owners since 2013. They are leaving Air Serbia due to their own business decisions, while we continue to develop our airline".
Air Serbia's CEO, Jiri Marek, recently said, “Etihad Airways is a minority shareholder but has no involvement in the company’s management. We are not looking for a strategic partner at the moment. Of course, I cannot comment on behalf of the shareholders, they might have a different vision. As an airline, our strategy is to cooperate with everybody with whom we can and where it makes sense”. Air Serbia is expected to handle a record four million passengers this year, registering a net profit of 22.4 million euros during the first half of the year. The carrier added 23 new routes to its network in 2023 and has said the coming years will see a focus on long-haul expansion. Air Serbia, which still utilises the Etihad Guest frequent flyer program, has signalled it could exit the scheme next year. “We are evaluating many options. We were evaluating [joining] Turkish Airlines’ Miles and Smiles and also the program offered by Air France - KLM. At the moment, we are more inclined towards developing our own program, however, we have many other projects which have priority that are in the pipeline, so we believe that within 2024 we may have some solution but we are inclining to developing", Mr Marek said recently.
100% serbian airline!
ReplyDeleteAs usual, the terms are withheld. Is it so that people can continue with the mantra of how great JU is? Same for all lease agreements...
DeleteThe terms of the takeover have absolutely nothing to do with whether JU is great or not?
DeleteWhen I say great, I mean how financially successfull they really are.
DeleteThey are profitable wheather you like it or not achieved by significantly cutting costs over the last 3 years.
DeleteIt's got nothing to do with me, all I'm saying JU finances are not transparent, and I can't simply believe everything AV and his cronies say like y'all.
DeleteYou can read their financial reports online, and you will exactly see they no longer get subsidies and when it stopped. Your problem that you decide not to, but then don't claim things as matter of fact.
DeleteAnon 18.14
DeleteJU became profitable and successful exactly because they ditched cost cutting measures. You can't shrink yourself into success. Once JU started to grow and expand things started to improve for them.
JU was an INVESTMENT for EY so they are hoping to get ROI from the buy out. Otherwise why would you accept? Whether ‘AV and his cronies’ physically told you how much they spent, or not, there is a paper trail and by doing some research you can find out for yourself. This government bashing rhetoric is becoming old.
DeleteYou are the one that didn't even bother to read their financial report.
DeleteJU was part of Hogan's failed strategy to invest in struggling carriers which Jat was at that time. There is absolutely no ROI in the sense you are speaking.
DeleteI am sure Etihad wanted out because that strategy no longer fits their new corporate ideology. They terminated the code-share, reduced their ownership in JU to a minimum and barely had any contact with JU for many years now. I highly doubt we paid much if anything for this.
Anonymous 14:15
DeleteYaay, local money laundering!
My question is which air bridge air serbia will use in jfk
DeleteBecause they were using-sharing etihad air bridge in jfk…it will
Be hard for jfk airport finding them an air bridge
Etihad and Air Serbia don’t even land at the same terminal in JFK
DeleteThis is absolutely huge
ReplyDeleteJust wondering what the price was
There is no price. Etihad was not paid money to dilute its share. Its done by Air Serbia emitting new shares thereby decreasing Etihad stake.
DeleteSorry I fail to see how it is huge as Etihad only on paper had 16%. Had no impact, no say, no cooperation with JU for several years.
Deleteanon @14.20 is mostly right. Its done through recapitalization. Air Serbia emits new shares but those shares get purchased by the government. The good thing in that is that the government's money then goes to Air Serbia so it can be used by the airline. Etihad gets nothing. The reason they waited for the final takeover by the government to be done is precisely so to avoid having to pay anything to Etihad. With Etihad they had a 5+5 year partnership agreement. That ended 2 weeks ago.
DeleteIf somebody told me 10 years told me Air Serbia would become this, i wouldn't believe this.
DeleteBizarre logic by anons above. If Etihad held for example 100 shares in JU, then whatever would be the number of new shares issued by JU to GoS, Etihad would still hold these 100 shares. In order for Etihad to cease to hold these 100 shares it has to sell them either to JU or to GoS.
DeleteAnd Etihad would obvousely not be selling them for less than the value of those shares. Who would?
If GoS claims the company went up in its value, then it was certainly a good occasion to test that value with real money.
@14:20 That is not at all how it works. Same with all the other comments below. Does no one here understand the basics of business? You cannot dilute a share to 0!
DeleteOf course you can, if the initial purchase agreement stipulates you have to buy new shares otherwise you lose your stake.
DeleteThere are people in this world that are gonna believe in everything like anon 16.48.
DeleteThe shareholder agreement was signed for a period of 5 years with possibility of extension for another five. Read it. You will see that the airline has no rights to shareholding unless it renegotiates the shareholding agreement after 10 years, which it obviously hasn't.
DeleteThe shareholding agreement is not a prerequisite for being a shareholder. In your absurd logic GoS should also lose its shares because it signed a shareholder agreement with Etihad and did not prolong it.
DeleteAgain, I would suggest you actually read it.
DeleteYou have a good supply of BS or do you make up all those things yourself on the spot?
DeleteI don't have to read the sha. No sha in the world foresees forfeiture of the shares on its expiry. Go and read it yourself.
So you are claiming something without even bothering to read the contract signed between the government and Etihad Airways and its terms and conditions. Typical Balkan style. You are absolutely right and you know everything. Government paid out 3 billion to Etihad. Hope that calms you, but I know it is important to you for someone to tell you how right you are without even bothering to do any basic homework to support your claim.
DeleteAt the end of the day who cares, Etihad is out and that is all that matters.
Delete"The state will focus on the continued development of our Air Serbia, which includes the acquisition of wide-body aircraft and the launch of new routes."
ReplyDeleteInteresting
What's new there. Air Serbia has been public with its plans for A330s.
DeleteAs well a route expansion plans.
DeleteNothing really changes. They have had nothing to do with JU for years and interestingly JU flourished since then.
ReplyDeleteIt will be interesting to see if the government in a year or two pursues another company to purchase stake in JU.
ReplyDeleteNo point is state sharing ownership with anyone now that it is profitable.
DeleteDidn't the president say they want Qatar to buy a stake in JU?
DeleteWhy would they tie themselves to another Middle East company?
Deleteqatar is a really successful airline doing really well to compete in its market witht the others in the region. and maybe the goverment wanted to de-risk the financial burden of Air Serbia by sharing it with another shareholder that is at the top of the field.
Deleteim surprised the chinese havnt invested in JU or the airport in BEG since its in the path of the Chine BRI. and the success of JU wouldnt take away anything from the Chinese airlines also JU has shown to be a good investment.
Largest airline in the region? I’m happy for AS’s development but surely this cannot be correct. Doesn’t Wizz in Hungary count? Aegean in Greece?
ReplyDeleteTarom is probably smaller?
I assume he was refering only to the ex-Yu region though.
In Serbia and every other ex-Yu country when you say "region" it means ex-Yu, when you say wider region it refers to Balkans. And yes TAROM is smaller.
DeleteTarom may be smaller but again, how many airlines does Romania have compared to Serbia?
Delete^ And what is the population of Romania compared to Serbia? I will help you 6.8 million compared to 19.1 million.
DeleteYou are right! Air Serbia is now bigger than Tarom or Air Baltic and in the wider region only Austrian, Turkish and AirSerbia are flying with widebodies. We can expect until 2027 6,5 milion passenger and 45 aircraft!
DeleteIt's not so easy to find a metric according to which Air Serbia is bigger than Air Baltic. Air Baltic operates a significantly larger fleet (44 aircraft) and carried more pax both in 2022 and in 2021 (and even more so in the past)
DeleteI will also add that Air Baltic ordered another 30 a220-300 at the Dubai air show . By 2030 they will operate 100 a220-300 . So Air Serbia has a long way in the matter of airplane numbers and quality of them .
DeleteWhat about number of pax of BT and JU in 2023?
DeleteExpected. Although I thought they would announce it next month, just before the end of the year.
ReplyDeleteGood riddance.
ReplyDeleteWhy? Without them there wouldn't be JU today.
DeleteWas Marek selected by Etihad as CEO or not?
ReplyDeleteNo, Marek was the first Air Serbia CEO not to have been nominated by Etihad. Kondic and Naysmith before him were.
DeleteThanks for the quick response :)
DeleteActually, Duncan Naysmith was the first CEO of AirSerbia nominated by the Serbian Govt.
DeleteHis relationship with Etihad ended in 2020 when he resigned his post in EY and became a free player so forr the last two years of his term he was only the CEO of JU.
No, Naysmith was nominated by Etihad. He was the CEO of Air Serbia from December 2017 until February 2022. Whether his relationship with Etihad ended in 2020 is irrelevant in this case as he was originally nominated by Etihad to the post.
DeleteWhen AirSerbia/Etihad relationship ended in 2020 Naysmith was ordered to return back to Abu Dhabi but he resigned his post and was selected by GoS to continue as CEO.
DeleteEven though he was originally nominated by Etihad, he was later renominated by Air Serbia.
It does not change anything but it feels like an end of an era.
ReplyDelete+1
DeleteAnd still a happy end one.
DeleteJU is very lucky!
I'm not surprised.
ReplyDeleteAir Serbia is the best bet Etihad made in the end.
ReplyDeleteThat’s because it had the least say (after initial few years).
DeleteTrue
DeleteThe writing was on the wall years ago.
ReplyDeleteThe fact that Etihad Airways had no effective control over the airline for the past four years is quite telling. What impact do you think this will have on Air Serbia's future strategies and operations?
ReplyDeleteNone whatsoever.
DeleteWhy did JU and EY terminate the codeshare. There were actually some great delas (from Belgrade) with Etihad to Asia through the codeshares with JU operating the European sector.
ReplyDeleteI'm wondering that too. Maybe EY didn't want to cooperate with JU anymore?
DeleteYou will see a huge cooperation with Turkish in the next few years!
DeleteI don't think we'll see some deeper cooperation between JU and TK.
DeleteIf Air Serbia keeps on growing then they will start to annoy TK as they will make BEG a viable alternative to IST. They are too close to each other not to directly compete for the same passengers. Air Serbia should prepare itself for the time when TK will once again become a threat.
Let's not forget that the JU-TK deal did not come naturally, it was forced by the government. The same way there were no slots for JU at Ataturk until politicians intervened. TK is someone who likes to turn partners into servants the same way they did with Aegean and Egyptair. The only reason why they are tolerating all this is because the O&D market between Serbia and Turkey is massive and they don't want to lose it.
Make no mistake, TK aims to dominate the region and that also includes subduing JU. Air Serbia's natural allies in the region are Pegasus and Aegean, not Turkish Airlines.
The history of Etihad Airways' equity investments in various airlines serves as a cautionary tale in the aviation industry. Didn't work for Swiss, didn't work for Etihad either.
ReplyDeleteI am amazed why Etihad went that route when the Swiss fiasco was THERE as a cautionary tale for everyone else to see/read.
DeleteIt's impressive to see Air Serbia's turnaround from the near bankrupt Jat to what it is now. Etihad certainly had some influence in that in the early years and set the foundations. If nothing, they managed to resolve the historic Jat Airbus order and get the money returned to Air Serbia. Thanks to the work they did with JU, Belgrade Airport was given up for a record concession.
ReplyDeleteGood. Time to find someone more reliable.
ReplyDeleteIt was only a matter of time.
ReplyDeleteThis will help Air Serbia become even stronger! Well done!
ReplyDeleteWould be interesting to know what this change in structure means to the composition of the Supervisory Board - which is currently 5 GoS and 3 Etihad nominees
ReplyDeleteSupervisory board members
DeleteBranislav Pejčić - GoS
Suzana Vasiljević - GoS
Milica Jovanović - GoS
Ana Jović - GoS
Paul Hathaway Kear - Etihad
Miroslav Knežević - GoS
Raffael Guarita Quintas Alves - Etihad
Nadia Quassim Mohamed Yousuf Bastaki - Etihad
They just replace the 3 Etihad nominees with GoS nominees. And what difference does it make? All those people have nothing to do with Air Serbia. They just get paid exuberant amounts for doing absolutely nothing. Suzana Vasiljevic for example is the advisor to the President of Serbia. She is also on 5 other Supervisory Boards. Monthly pay on those boards is huge.
DeleteInteresting development. Let's see what happens.
ReplyDeleteEtihad just found out they had a stake in Air Serbia :D
ReplyDeleteI wonder how much Serbia paid Etihad. Seems that this has been a very profitable endeavor for Etihad.
ReplyDeleteSo you are wondering but already know how profitable it was for Etihad... ok
DeleteOf course that it was profitable for Etihad. It was the only win-win partnership for them.
DeleteSo Air Serbia is now fully renationalized
ReplyDeleteI could see TK taking a stake in JU down the line.
ReplyDeleteThey were talking about JV...
DeleteI really do hope Air Serbia finally gets its own proper frequent flyer programme and get rid of the Etihad Guest one. They might consider discounts for students under 26 or seniors above 65 for instance. For instance, Bulgaria Air have a quite okay one, not being part of any alliance. Etihad Guest must disappear from the horizon.
ReplyDelete20% discounts for seniors and students on tickets has just been introduced last week. Although they have to be Serbian.
DeleteThose discounts were not initiated by the airline but rather by the government as part of the election campaign.
DeleteSame people that were against Etihad deal in 2013 are now against their exit from Air Serbia. So funny, you can't make this up.
ReplyDelete+100
DeleteIndeed
DeleteWho is against Etihad exit from Air Serbia? What examples do you have? You can't just make up your own arguement.
DeleteIt was never about Etihad but Air Serbia. Those who wanted Jat in bankruptcy and gone in 2012 criticized Etihad deal as it was obvious airline would be saved, turned around and Serbia would continue to have a flag carrier.
DeleteAir Serbia is the same target now that Etihad is going out. Air Serbia grew bigger and stronger and is doing well on it's own but that goes against the interest of those looking for airline's demise.
Look for those suggesting Air Serbia will now face downfall due to government ownership, that corruption will rule the airline, or that Air Serbia will be sold off to another buyer to fill government coffers - or worse.
I think the people who criticized the Etihad venture with Jat/AS were mostly worried about the cost to the Serbian taxpayer. Sure Air Serbia has advanced greatly over the last 10 years, but how much money did the gov pump into AS? Half a billion Euros? More, if you included subsidies, PSO, promotions, etc.
DeleteSince the process was not transparent it is difficult to say how much was spent. The question remains was it worth it? Could the money have been spent more wisely.
All those questions have been answered here. Yes, it was worth it.
DeleteSame people like Dusan Nikezic attacked Air Serbia at both points, entry and exit of Etihad. He asked today why Air Serbia doesn't own aircraft. Not kidding. Showcases his zero expertise in the field.
Bravo Air Serbia 🇷🇸🇷🇸🇷🇸
ReplyDeleteOn what exactly?
DeleteOn being the only Etihad investment that survived?
DeleteSo all the remaining ex-Yu national carriers are now state owned again.
ReplyDelete' "The state will focus on the continued development of our Air Serbia, which includes the acquisition of wide-body aircraft and the launch of new routes.'
ReplyDeleteWell, Sinisa... let's be honest, if the acquisition of new aircraft and the launch of new routes was up to the government neither one would happen. We all saw what happened to Jat Airways when it was run by the government and not its managers.
As for Etihad, it was long overdue. They will not be missed. Air Serbia is currently on track to become a relevant player in European aviation.
Mostly agree with you Nem, but let's keep it real. Air Serbia is becoming a serious player in the Balkans. (Minus TK and A3 of course).
DeleteBut in 3-5 years JU could dominate the Balkan region with multiple daily flights to most major cities. With better coverage than TK in some cities.
Nam, before it was JAT Yugoslavian Airlines now it is Air Serbia runned by new professional Serbian people. Be proud.
DeleteCharlie, personally I don't see Aegean as a major threat to JU and here's why:
Delete1. their geographical location means they are not very competitive as as transfer point. Furthermore, JU and BEG can serve the market between ATH and the West which is much larger than the one Aegean is better suited to serve (BEG to the Greek islands and the Middle East). In other words, it will be easier for JU to fill a plane to ATH than it will be for A3 to fill a plane to Belgrade.
2. BEG as a hub has more room for expansion and future growth. ATH on the other hand is handicapped by lack of space which leads to major congestion in summer.
3. Aegean's long-haul ambitions can't be easily executed because of a considerable presence of other players on this market. If Aegean does decide to launch long-haul flights they literally have no market without competition. This would put a lot of pressure on their yields.
4. Aegean mostly profits from massive tourist demand and not only from Athens but from island airports as well. This is a huge advantage they have over JU as they have a large source of higher yielding passengers (O&D vs. transfers).
So Aegean is a growing airline but their growth comes from a different source than JU's. Carriers such as Turkish Airlines, Austrian Airlines and LOT will be JU's main problem in the future. If Air Serbia can fix its commercial strategy then it could grow even faster. For the time being they are taking baby steps in the right direction.
Anon 20.48
And before JAT Yugoslav Airlines we had AeroPut which was founded and run in a very different manner compared to JAT and Jat. Visionary people who founded the airline almost a century ago set the foundations for everything that came later on. Many in the region behave as our aviation started with JAT when in reality it did not.
You make some valid points Nemjee. If JU could get it's house in order, from customer support, on time performance, employee retention, less wet leasing etc. then they truly could become a serious player in the Balkans, which would be great. They have the potential to expand even further. But I fear that if they start to encroach too much on Luftika territory JU will have problems, from slot limitations, and from LH pressure on German government to impose sanctions on JU for; migrants, visa regime etc.
DeleteSo it will be difficult for JU with the big players.
I think down the road JU will be fine because their growth will mostly affect OS, not so much LH. Lufthansa Group airlines are not synchronized nor do they form a joint growth strategy. We saw that from LH humiliating OS when it came to their fleet renewal plans. How long did it take for them to replace OS' archaic B767s and their ancient B777s all the while LH introduced the A380, A350, B787? Even LX introduced the B777, they got neos, A220s etc.
DeleteOS was and still is treated as the bastard child of the LH Group. Let's not forget how a few years back LH actually wanted to kill the OS brand and replace them with Eurowings.
Air Serbia will be fine as long as Lufthansa does well in Belgrade. Given that their A321 is a common sight in BEG these days and that they are boosting BEG to six daily in summer (a new record) I think LH will remain focused on other, more pressing matters than JU.
Next summer should be really good for LH Group airlines in Belgrade, right now this is what their offer will look like:
LH
FRA 21
MUC 21
LX
ZRH 21
OS
VIE 21
EW
DUS 4
STR 3
When you sum all of this up you come to 91 weekly frequencies offered by Lufthansa Group in Belgrade next summer. That's impressive 13 daily flights.
Since KLM entered the Serbian market SkyTeam got a good chance to further penetrate Star Alliance territory. Unfortunately given the Dutch self-imposed restrictions on aviation that story is over now. Star Alliance will remain king in BEG.
Only thing SkyTeam can do is bring JU into its sphere which would be a win-win situation for both parties. Going deeper into TK's sphere would be a very low IQ move by JU. In my opinion their CEO needs to chill out with this strategy as from a long-term perspective there is no way for JU to profit from it. Short-term benefit but a long-term loss.
"Unfortunately given the Dutch self-imposed restrictions on aviation that story is over now."
DeleteSelf-imposed restrictions...hahahah...so true!
I can't stop laughing!
"Let's not forget how a few years back LH actually wanted to kill the OS brand and replace them with Eurowings."
DeleteActually it was Brussels, not Austrian. The base and aircraft of Eurowings Europe was an ineffective way of hurting FR/Wizz in Vienna, but not meant to replace OS. Of course a threat to staff, but nothing else.
Etihad will not miss JU definitely.
DeleteJU is still stuck in Etihad Guest programme, since they're incapable of having their own, while having no interest in EY Guest. It's quite sad.
Anyway, everyone who works for JU knows its a mess on the inside and literally falling apart. But the most important thing for AV is to make it seem like all is perfect and well. :)
Anon 11.02
DeleteSN Brussels was recently, maybe two years ago. The situation with Austrian Airlines was a long time ago, maybe even ten years ago. I believe it was shortly after they bought the airline. From what I recall the Austrian government intervened and the brand was saved. Their reasoning was similar to SN that is that it was much simpler to operate these other markets via EW than to have separate brands.
Anon 11.33
Unfortunately people from outside JU know the actual situation, it's no longer a secret. As for EY, I think JU will miss them even less.
Great job to management of Air Serbia as well as to government of Serbia for saving it and supporting it especially president Vučić for recognizing the importance of national airline and how convenient it is for all the people in the region. Not just at the crisis but also at regular times.
ReplyDeleteAt times when many other airlines went or going bankrupt Air Serbia is expending and now is flying to Chicago, China and many new destinations.
Congradulations.
A president has no business running or involving himself with an airline. The fact that you actually congratulate him for it is disturbing.
DeleteКада Шолц, Макрон, Урсула Фон дер Лајен оду у Кину у време економске, политичке кризе, да ли разговарају о времену или покушавају да остваре економске контакте за компаније из Немачке, Француске или ЕУ са Кином? Да ли покушавају да нађу нова тржишта уместо оних која су изгубили увођењем санкција Русији? А да Вас подсетим иста та екипа је посетила и Индију и друге азијске земље.
DeleteIssue is that Vučić takes credit for everything and blame for nothing.
DeleteStop "predizborna kampanja" here, no matter if you are for ones or the autres. Just reading those kind of comments is annoying and tiring.
DeleteMinistar Mali danas najavio očekivani dobitak od 50ml evra za 2023. Uvesti 23 nove linije i ostvariti ovakav prihod je impresivno.
ReplyDeletePa kad su im cene astronomske za low cost usluge, i nije tako teško.
DeleteКоје астрономске цене? Које low cost услуге? Мислите доплату за 20 кг пртљага? Или то не плаћате код ЈУ? Све што не платите на мосту, платићите на ћуприји. Трансфер од секундарних аеродрома до неког већег центра у неку руку поништава цену карте. Те мантре о low cost компанијама су ми се попеле на врх главе.
DeleteWhy isn't it mentioned anywhere how much they paid for the remaining 16.42% stakes? And why did we buy 31% of stakes three years ago for around $100 million if we sold it to them for just for $40 million 49%? I apologize for stating that we aren't exactly the smartest folks!
ReplyDeleteCompany was left by 90% of skilled Serbian professionals including pilots due to the continuous bad treatment by the management, this Jiri character and his clique. System is not there any more, other companies flying Air Serbia flights. Not because of expansion but because people are leaving. If that is success…then this company is the best there is.
ReplyDeleteBravo Air Serbia 🇷🇸
ReplyDelete