NEWS FLASH
Air Serbia’s trial of the Bluebox Aviation Systems digital onboard streaming platform on its narrow-body fleet has garnered surprising results, with the complimentary service more popular on short routes operated by the ATR turboprops than longer sectors maintained by the Airbus A320-family fleet. Speaking at the CAPA Airline Leader Summit in Granada yesterday, Air Serbia’s CEO, Jiri Marek, noted, “We are currently completing the pilot with Bluebox. It was surprising that the trial is giving completely different results than initially anticipated, where it was expected for people to engage more on longer flights. However, the engagement rate on the ATR is much bigger than on the Airbuses, which we still don’t have an answer for, so it was quite surprising”. Customised with Air Serbia branding and available in three languages, the platform has been configured for the trial to include entertainment, a moving map, and passenger feedback surveys. Passengers onboard are not required to download an app, rather, content is available upon linking through the device’s browser. The trial was launched in November.
It could use more Serbian content. Plus livestream of sports events.
ReplyDeleteThey should partner with state Telekom/Mtel Global to use their VoD library on this platform as well.
DeleteBasically people are whiny and cannot live without internet access for even an hour. Bear in mind they still have their devices will all of the downloaded content. That of course does not mean you should not provide internet and entertainment on flights - if that's what customers want and they want to pay extra for it, you should be upselling left and right, but still very stupid. Just look out of the window, you are like at 20k feet in the ATR, way up, but still able to discern what is below you.
ReplyDelete+100
DeleteThis is not internet, just canned media + map
DeleteWhat are the three languages?
ReplyDeleteSerbian, Montenegrin and Bosnian?
DeleteThey should add Croatian
DeleteThat one is the same as Serbian, Serbo-Croatian.
DeleteI hope they don’t forget the Montenegrin language as those people won’t understand a thing with the current language offering!
DeleteHerzegovian shall be added too since they will soon start Mostar flights.
DeleteMakes sense - the battery life of the device is enough for a regional flight. On longer flights it would be used much more if the planes had charging USB ports.
ReplyDeleteI watched 2,5 hour movie on my tablet and still had more than 20% battery left. When 95% of routes are under 2,5 hours, lack of USB chargers onboard is not the explanation for this.
DeleteIt’s really not surprising at all. On short haul it’s probably business, or passengers don’t care as they’ll be on grid soon.
ReplyDeleteOn long haul, it’s an opportunity to switch off, have a drink and watch a movie.
You've completely missed the point.
DeleteI actually agree with 19:38
DeleteLonger haul are my only chance to switch off from the world, and recently I've been enjoying this.
Like someone said, this is not internet, but still I'd rather read something and switch off instead of looking at the map the whole way.
ReplyDeleteMy theory is that it has to do with the map that is offered, not with the video content. On ATR, you are flying low and you are able to see the landscape better, so you want to know what are the things you are seeing. So, you turn on the map on your device to do that and the streaming service is your only option for this when on ATR.
ReplyDeleteI took a couple JU flights this year and never have I saw this tablet offered? Can someone clarify?
ReplyDeleteThey don't offer a tablet, you use your own device and connect to this service. It is currently being trialled on 3 planes.
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