Croatia Airlines unveils new logo and A220 cabin

Croatia Airlines today unveiled its new logo design, which will be applied on its upcoming fleet of fifteen A220 aircraft, the first of which is set to arrive next month. The tail design of the airline’s livery has remained unchanged. The author of the new visual identity, which is based on the simplification and modernisation of the existing one, is the company's Head of Corporate Design, Ivana Ivanković. The new logo has a bolded typeface, while the colour is a shade darker than it was previously. The redesigned logo is a dynamic element that resembles the tail of an aircraft, while the new visual identity has also been carefully incorporated into the new cabin crew uniforms, which will be presented to the public in its entirety soon. "The new design, which is based on clear and simple forms, ensures even better visibility and recognition, while the tail of the aircraft is harmonised with the sign itself and becomes the most recognisable part of the company's visual identity. Not least, the sign and logo are compositionally balanced with the Star Alliance logo, through a modern design in which the squares on the logo are placed so as to form a tail of the aircraft, which certainly sends a clear message. In short, the new design is fully focused on the future, while Croatia Airlines remains, according to renowned experts, one of the best brands in world aviation", the company said.

A220-100

A220-300

Commenting on the timeline for the roll-out of the new branding, Croatia Airlines said, “Just as we pass kilometres one after the other, we will also go step by step with the application of the new visual identity, and in order to ensure sustainability in all phases, we will reduce costs to a minimum. In particular, with the arrival of new aircraft over the next three years, the new visual identity will be gradually implemented as they arrive, while we will apply the new identity to our promotional materials and points of sale when the stock of certain material expires. Thus, our passengers and stakeholders will continue to witness both the new and the old visual identity, reminding themselves of how it was, how it is and how it will be, in the time when together we are building an even better tomorrow for Croatia Airlines”.

Croatia Airlines added, "The design of the visual identity of the national airline is an important aspect of the country's national identity. The passenger’s first impression and interaction with the aircraft is extremely important because the aircraft of the national airline encourages the formation of the first impression about the country to which it belongs". The carrier also used the opportunity to present its new cabin interiors, which will feature the standard A220 layout of two by three seats. As previously reported, Croatia Airlines' A220s will feature WiFi connectivity, while each seat will boast USB ports type A and C and tablet/personal device holders.