Australia's leading low cost airline and Qantas subsidiary, Jetstar Airways, has retained its original livery since its launch in 2003. The Jetstar brand design was based on the Southern Cross, with the orange star in the Jetstar logo representing the smallest star of the Cross, Epsilon Crucis - the only five point star in the Southern Cross as it is represented on the Australian flag. The airline's colours - orange, silver and black - were chosen for their bold, modern feel. It is a combination that appeals to all age groups. Sydney-based design firm Moon Design and Melbourne advertising agency, Dewey and Horton collaborated on the design with Jetstar's marketing team.
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